Figuring out buyer behavior 1

Segment: Single people looking for a real love connection.


Need Awareness: I the first person I was able to interview was my best friends father. One point in time he was married to her mother, but unfortunately their marriage ended in a divorce. He has been through many failed relationships including his marriage and he is now tired. He recently turned sixty years old, and hasn’t been a really successful relationship. His age is making him feel like he is nearing the end of his life, thus has no more time for him to find true love. He mentioned that he is extremely desperate and is willing to try anything to find love. The next person I was able to interview was my auntie, for as long as she could remember she has wanted to be married, and have a family. He age isn’t the thing that’s pushing her to be married rather her two sons is the force that is making her notice her need. She has always wanted to give her sons a father figure and a “real” family, but as they are entering high school she feels as if she has failed them , and her window of opportunity is now closing. She has tried many different things and nothing has seemed to work for her for a long time. The last person I was able to interview was my roommate. She isn’t being driven by her age or kids, but rather the people around her. As Valentine’s Day has recently passed her singleness is becoming more apparent to her. This is mainly because she found herself alone on that night, while all of her friends were with their own significant others. The fact that everyone else she knows seems to be in love has caused her need to essentially slap her in the face.


Information search: All of the people that I have interview admitted that they are members of a lot of different dating apps to try that avenue. Some dating sites they mentioned were tinder, bumble, and Eharmony,, and sadly it wasn’t as successful as they had hoped. Along with this they have tried to use their social media accounts to connect with people, and meet people, but that didn’t really pan out for them either. Lastly, when all failed they tried to revert back to their traditional methods, but just as before they weren’t able to get the results that they were hoping for. They have tried talking to their friends, and meeting people through them. But after going on many failed dates, and just not finding anyone in general they are at a loss for what to do now.


Research: I thing that I learned from my interview’s was that disappointment isn’t partial. All three of the people I have interviewed have dealt with this need for a while. But I mentioned that because these three people are all so very different. They are apart of three different racial groups, all three are of varying age groups, they are all in different places in their life, and lastly they all have a different sexual orientation. But more than that I have realized that everyone no matter what is looking for some type of love, and these interviews just made that fact even more apparent to me.


Conclusion: In conclusion, I would say that the people who are in my segment are very aware of their need. It has become more than just a slight dissatisfaction, but has turned into something they constantly thinking, and worrying about daily. They have tried many things and they are just looking for a true solution that isn’t going to end up disappointment.