Figuring out buyer behavior



Once again I have interviewed three people who would also fit the buying segment. But, instead of people solely focused on finding true love, I interviewed three single people who are open to the idea of love, just not quite ready to actually be in love. The first person I interviewed was my older sister, who recently turned 25. Being in her 20’s she wants to just have fun. She isn’t in any rush, and she believes that when the time is right love will come to find her. One thing she did mention was that if she were looking for love right now, she would definitely use my service. It’s a way for her to unwind, have fun, and still find someone to love her correctly. The next person I was able to interview was my language teacher, he is recently divorced, and has small children. His recent divorce is what is stopping him from looking for love, additionally he just doesn’t want to get back in the dating scene too fast. But, he understands that the dating scene is changing rapidly, he mentioned to me that him and his wife were married for about 15 years, and things were extremely different in that time period. He said he appreciated my idea, because it kept somethings in the dating world the same, and he wasn’t walking into things blindly. The last person I interviewed is a friend that I reconnected with from high school. I chose her because I found out that so he just had a baby. After talking to her, I realized that she believes she is scarred from love, and being a single mother her mind is focused solely on raising her son. One thing that they all had in common was that love isn’t an important thing to them right now. But, they expressed that gaining true love couldn’t possibly come with a price tag, but one thing they did let me know was that they weren’t willing to spend their life savings to find their soulmate. Though they are all living comfortably, they don’t want to worry about the price. But, overall they are looking for real results that come with a great experience. As we move into a digital age each person mentioned that it would be more convenient to be able to purchase tickets online to avoid not being able to buy tickets, and also avoid having to have cash on their person’s. It would be easier for them to buy them on a secure sight. In conclusion, there seems to be an interest even though they aren’t looking for love at this exact moment. I think this gives me some type of comfort that no matter what there will always be people looking for love, though it may not always be at the same time. Additionally, I was told that if this business helped get them down the aisle with less stress, and more fun they would call that success. During the post purchase evaluation each customer stressed that price had to equal success and true happiness.

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